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Brightcove partners with Ufinity to deliver high quality online video experience for Asian consumers

Oct 13, 2011

Brightcove (http://www.brightcove.com/), a leading global provider of cloud content services,today announced that it partnered with Singapore-based Ufinity Pte Ltd (Ufinity) to deliver compelling video into Ufinity’s movie portals, web sites and social networks. Ufinity is known for designing and building some of Asia’s most advanced Web properties.

As a result of this Asia-wide relationship, Ufinity will rely on the Brightcove Video Cloud online video platform to offer its media clientele exceptional control of their online video experience across PCs, smartphones, tablets and connected TVs, with valuable insight into analytics in order to increase viewer engagement and generate more revenue through innovative advertising techniques preferred by consumers.

“This partnership brings together one of Asia’s leading web integrators with a leading, global cloud content services provider. The timing is right for this as online video consumption continues to grow and is quickly becoming a means by which both Asian and global companies tell a better story to consumers, provide ‘how-to’ customer support using video or simply convey a more effective message,” said Dennis Rose, Vice President for Brightcove’s Asia-Pacific region. “Additionally, media companies are re-affirming their relevance with the empowered “Millennial Generation”, who display a strong preference for online content consumption and social engagement.”

“Smart media companies are seeing the trends leaning toward online video. Media enterprises, more than any others, understand the power of video to engage and communicate. If you expand that dynamic attribute of video by bringing it online into an ecosystem of social media, and distributing it more intimately to viewers through their smartphones and tablets, it presents a strong business model for monetization, communication and conversion,” said Low Chin Chau, the Chief Technology Officer for Ufinity. “Brightcove is a leading online platform provider that has done extensive work with media companies around the world. This partnership is well placed as it brings two market leaders to help media companies stay ahead of market demands and their competitors.”

With offices in Singapore, Seoul and Sydney, Brightcove Asia Pacific works with a number of high-profile organisations across the region.

About Brightcove

Brightcove Inc., a leading global provider of cloud content services, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, a pioneering content app platform with general commercial availability expected later this year. Nearly 3,300 customers in over 50 countries rely on Video Cloud to build and operate media experiences across PCs, smartphones, tablets and connected TVs.

For more information, visit http://www.brightcove.com.

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