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One Hub ID to hub them all

Jul 16, 2004

StarHub's multiple-services customers can now enjoy hassle-free access.

Singapore, 16 April 2004 - StarHub, Singapore's innovative info-communications provider, and Ufinity, a leading security and mobile solutions provider, today announced the successful deployment of Ufinity's RightAccess suite of solutions that enables StarHub to integrate its various service portals with just one single user identity - Hub ID.

In addition, StarHub has also further developed its various service portals to enhance the user experience of its mobile, cable TV and online customers.

With a single-sign-on platform, StarHub's mobile, cable TV and online customers can now enjoy the convenience and ease-of-use of one single identity called Hub ID. This enables them to enjoy seamless access to StarHub's various web-based value-added services, namely Gee! Mobile Data Services, My StarHub CableTV, i.Mail and MySpace portals. For multiple-services customers, this saves them the hassle of having to manage different accounts, remembering a host of user-IDs and passwords, as well as making several logins to access the various online applications and services.

Ufinity's RightAccess Identity Management platform has been designed as a carrier-grade, unified identity management infrastructure for service providers to manage seamless user accounts authentication, authorisation, provisioning and auditing across wired platforms such as Internet, and wireless platforms like WAP, GPRS, Wi-Fi and SMS, etc.

By employing Identity Management technology, StarHub is able to link its various Internet-based applications and services, which operate across different platforms and standards, with its customer relationship management systems for easy and timely end-to-end provisioning of user accounts and access rights. More importantly, the scalable and robust unified platform also ensures that new applications can be easily added to the existing suite of applications.

"As a multiple-services company, StarHub has always been on the lookout for ways to enhance the hubbing experience of our customers, many of whom are users of multiple StarHub services. We are pleased to be the first info-communications provider in Singapore to introduce this exciting feature to our customers, to better enhance their use of StarHub's services. This innovative move will further entrench our leadership in providing information, communications and entertainment services, and take our customer relationship management to the next level," said Mr Spike Choo, Senior Product Manager of StarHub Interactive. "As we continue working with different vendors and service providers to expand the suite of our web-based offerings, we can capitalise on Ufinity's solutions to enable easy and quick integration of new and current applications and/or platforms, and be first to market with any rollout of new web-based enhanced services."

"Ufinity is proud to provide its expertise in Identity Management to StarHub. As the number of services grows, service providers will face the challenge of managing various online services that run on heterogeneous platforms. Ufinity's solutions will solve the problem by providing a standards-based, easy-to-integrate and easy-to-manage platform that allows organisations to quickly integrate best-of-breed products," said Mr Tung Teck Lee, Chief Technology Officer of Ufinity.

About StarHub

StarHub is a Singapore-based info-communications company providing a full range of information, communications and entertainment services over fixed, mobile and Internet platforms. It operates its own nation-wide broadband network that delivers multi-channel cable TV, data, voice and Internet access. StarHub will also offer Digital Cable Services in 2004. On the cellular front, StarHub also operates its own GSM/GPRS network and will have its 3G network ready by end 2004.

Driven by a passion for listening and providing what customers want, StarHub endeavours to bring affordable and premium quality services with innovative and useful features to all its customers.

StarHub raises the level of competition in Singapore, challenging others as well as challenging itself, to constantly introduce new world-class services at competitive prices. This unwavering commitment will further strengthen Singapore's position as a leading info-communication hub in the region. Visit StarHub at www.starhub.com for your communication needs.

About Ufinity

Ufinity is a leading provider of security and mobile solutions, specialising in Identity Management and Messaging technologies. Founded in 2000, Ufinity is a privately held company with major investors being Gemplus-EDBV Smartlabs - a joint venture funded by Gemplus and EDB Ventures, and Venture TDF.

Ufinity's products and solutions now powers more than two million end users pan-Asia, with key customers in regional mobile operators and Internet service providers, government, media and entertainment. Ufinity customers trust our solutions to provide a robust and highly scaleable platform with excellent price-performance value. Whilst the company has a strong focus on the needs of the telco and media industry, it is our mission to provide enterprises from all verticals (especially growth markets like the financial and healthcare sectors) with superior yet cost-effective identity management and mobile solutions that surpass all current and future offerings in the market.

For media enquiries, please contact:

Cassie Fong
Corporate Communications
DID: 6825 5165
Mobile: 6721 5015
Fax: 6721 5015
Email: cassie@starhub.com
Tong Sau Loon
Public Relations
DID: 6779 9396
Fax: 6783 0289
Email: sauloon@ufinity.com

Press Contacts

For all press and trade enquiries, please contact:

Jimmy Wu
Director - Business Development
Phone: +65 6603 8338
Email: bd@ufinity.com

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